Using Financial and Market Data to Decide Which Programs to Start, Stop, Sustain, or Grow.


Gray Associates CEO Robert Atkins was a presenter at NACUBO 2018, the annual meeting of the National Association of College and University Business Officers.  He and co-panelist Karen Whitney, Chief Financial Officer of Northcentral University in San Diego, discussed “Using Financial and Market Data to Decide Which Programs to Start, Stop, Sustain, or Grow.” 

Subscribing to Gray's Program Economics Project (PEP) can help your college or university:

  • Identify current programs that could drive profitable growth
  • Flag programs that lose money
  • Estimate the costs and benefits of launching new programs
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